Why Black Dogs and Cats Are the Last to Be Adopted
Walk into almost any animal shelter, and you’ll notice something quietly heartbreaking — the black dogs and cats are often the ones left behind. While they’re just as sweet, loyal, and loving as any other pet, they tend to stay in shelters longer and are adopted less frequently.
This is sometimes called “Black Dog Syndrome” or “Black Cat Syndrome.” And although it’s not always obvious why it happens, there are a few real reasons behind it — a mix of old myths, perception, and even photography.
Old Superstitions and Stereotypes
Black cats have carried centuries of superstition. Dating back to the Middle Ages, they were once linked to witchcraft or seen as bad luck — myths that still linger in parts of pop culture today. Even people who don’t consciously believe those ideas might feel an unconscious hesitation toward black cats.
Black dogs, too, have been portrayed unfairly — from folklore about “hellhounds” to modern media where they’re cast as intimidating or dangerous. None of this has anything to do with reality, but these old images still influence the way people feel.
In truth, black pets are no different from any other in personality or temperament — they just happen to have darker fur.
Harder to Photograph, Easier to Overlook
In the age of social media, photos are often what get a pet adopted. Shelters rely heavily on pictures to help animals stand out online — and black dogs and cats can be tricky to photograph.
Dark coats can hide their facial expressions, especially in poor lighting, which makes it harder for people to connect through a photo. When potential adopters scroll through pages of adoptable pets, bright-colored animals tend to stand out more — even if they’re no more lovable.
A simple fix? Good lighting, colorful collars or bandanas, and taking photos outside in natural light. Many shelters have started doing this, and it’s already helping more black pets get noticed.
The “Plain” Misconception
Some adopters think black pets look “common” or “less special” compared to animals with unique markings or lighter coats. But black pets are often some of the most striking and elegant animals around — their shiny coats and bright eyes are gorgeous once you really look.
What truly makes a pet special isn’t their color — it’s their personality, loyalty, and the bond you build together.
Shelter Lighting and First Impressions
Many shelters are dimly lit, especially in older facilities. When visitors walk down rows of kennels, lighter-colored animals are simply more visible. A black dog might blend into the shadows, making it harder for adopters to notice them or see their face right away.
It’s not that people are avoiding them — sometimes they just don’t see them as easily. This small detail can make a big difference in adoption rates.
Unconscious Bias
Even when people aren’t superstitious or judgmental, small unconscious biases can play a role. Studies show humans naturally focus on faces with more visible contrast — like light fur around the eyes or snout. Black animals’ features can be harder to distinguish, especially behind glass or in dark spaces.
Once people become aware of that bias, they can make more intentional choices to look beyond color and focus on behavior, temperament, and connection.
How to Help Change the Trend
The good news? Awareness helps. The more people understand this bias, the more they can help black dogs and cats get the attention they deserve.
Here’s what you can do:
Adopt or foster a black pet. You’ll be giving a loving animal a chance they might not have otherwise gotten.
Share their photos online. Highlight their personality — smiling faces, playful moments, cuddles — not just their appearance.
Volunteer with shelters. Many need help taking better photos or promoting black pets on social media.
Talk about it. The more people know about Black Dog and Cat Syndrome, the faster it can fade.
Final Thoughts
Black dogs and cats have been misunderstood for far too long. They’re loyal, affectionate, and every bit as deserving of love as any other pet. When you look past color, you’ll find some of the most incredible companions waiting for you — often overlooked, but ready to give their whole heart.
Next time you’re at a shelter or browsing online, take a closer look at that beautiful black dog or cat. They might just be the best decision you ever make.
